Posted at 09/27/2013 10:30 AM | Updated as of 09/27/2013 10:30 AM
MENLO PARK, Calif, – Google Inc has overhauled its search algorithm, the foundation of the Internet’s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.
Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.
Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.
“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.
“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blog post.
“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”
Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.
He didn’t change a bit from ten years ago when I first met him at SXSW, in Austin. He maintains same passion, and one of the largest creative professionals in the world who always advocates for most effective from the UX stand point, and aesthetically beautiful design. Of course, all important things were in his talk, but slides are beautiful, too. Follow Andy on Twitter: @andybudd
Andy and Alla, August 14, 2013 at SXSW V2V Vegas, NV
Andy and Alla, March 8, 2006 at SXSWi in Austin, TX
Make sure to pre-order a copy of Scott’s new book THE YEAR WITHOUT PANTS Scott asked me to do early review and praise. I only had one night, but couldn’t stop reading getting completely consumed by the Scott’s new story, losing track of time. The book is excellent – no BS, naked truth.
I didn’t make it to the actual back cover of the book, but I did make to the early praise receiving the honor of being included in the company of extraordinary people – check it out!
“The Year Without Pants is one the most original and important books about what work is really like, and what it takes to do it well, that has ever been written.” — Robert Sutton, professor, Stanford University, and author, New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss
“WordPress.com has discovered a better way to work, and The Year Without Pants allows the reader to learn from the organization’s fun and entertaining story.” — Tony Hsieh, author, New York Times best seller Delivering Happiness, and CEO, Zappos.com, Inc.
“The underlying concept—an ‘expert’ putting himself on the line as an employee—is just fantastic. And then the book gets better from there! I wish I had the balls to do this.” — Guy Kawasaki, author, APE: Author, Publisher, Entrepreneur, and former chief evangelist, Apple
“If you want to think differently about entrepreneurship, management, or life in general, read this book.” — Tim Ferriss, author, New York Times best seller The 4-Hour Workweek
“With humor and heart, Scott has written a letter from the future about a new kind of workplace that wasn’t possible before the internet. His insights will make you laugh, think, and ask all the right questions about your own company’s culture.” — Gina Trapani, founding editor, Lifehacker
“Some say the world of work is changing, but they’re wrong. The world has already changed! Read The Year Without Pants to catch up.” — Chris Guillebeau, author, New York Times best seller The $100 Startup
“Most talk of the future of work is just speculation, but Berkun has actually worked there. The Year Without Pants is a brilliant, honest, and funny insider’s story of life at a great company.” — Eric Ries, author, New York Times best seller The Lean Startup
“The Year Without Pants is a highly unusual business book, full of ideas and lessons for a business of any size, but a truly insightful and entertaining read as well. Scott Berkun’s willingness to take us behind the scenes of WordPress.com uncovers some of the tenets of a great company: transparency, team work, hard work, talent, and fun, to name a few. We hear about new ways of working and startups, but we rarely get to see up close the magic that can occur when we truly tend, day in and day out, to building something bigger than ourselves.” — Charlene Li, author, Open Leadership, founder, Altimeter Group
“Once you’ve seen how WordPress.com does things, you’ll find yourself asking why your company works the way it does.” — Tom Standage, editor, The Economist
“Berkun smashes the stereotypes and teaches a course on happiness, team culture and innovation” — Alla Gringaus, Web Technology Fellow, Time, Inc.
“The future of work is distributed. Automattic wrote the script. Time for rest of us to read it.” — Om Malik, founder, GigaOM
“You’ll be surprised, shocked, delighted, thrilled and inspired by how WordPress.com gets work done. I was!” — Joe Belfiore, Corporate Vice President, Microsoft
German Apple website ifun.de has posted a collection of images from the beautiful new Apple Store Kurfürstendamm in Berlin, Germany. The store is located in a century-old theater building in one of the city’s major shopping districts. The building measures some 48,000 square feet, though it’s unclear how much of that space Apple is occupying. – ~~macrumor
The stunning video – keynote presented at WWDC in June this year, started by the Apple CEO, Tim Cook.