Facebook Places and the Future of Foursquare
It’s been a couple of weeks as Facebook launched Places allowing its members share location (coming up: loading the ads that match users’ personal preferences and whereabouts). It may be a while before the mass acceptance, but once Places starts advertising, the businesses will figure out how to monetize from their customers’ geo-location. Does Places hurt Foursquare, Gowalla, Yelp? You bet. Despite how much fun Foursquare is (i am a fan!), the higher volume of location share may still be on the side of 900-pound gorilla. Do the math – [FB - 550 million vs. FS 2.5 million].
What do the experts say:
- Facebook Places: What It Is, What It Isn’t, And Why It May Change The World (Forrester Blogs)
- Places for Advertisers (Facebook Help Center)
- Facebook Places Will Crush Foursquare (PC World)
- Foursquare’s Crowley: The Giants Are ‘Generic,’ We Are Fun. I Wonder Who He’s Referring To… (TechCrunch)
- The Advertising Opportunity in Facebook Places (eMarketer)
- Did Facebook Places Just Cut Facebook Page Growth by 50 Percent? (All Facebook)
- Facebook Partnering With Gowalla And Foursquare For Places (TechCrunch)
- Foursquare’s Future Slowly Takes Shape (GigaOm)
- The Facebook Effect: Foursquare Had Its Most Signups Ever Today (TechCrunch)
- Facebook Places: The Real Target Is Yelp (GigaOm)
- Who, What, When and Now…Where (The Facebook Blog)
- Facebook Introduces ‘Places,’ Lets Users Check in From Venues (AdAge)
- Facebook Places location tool unveiled, sparking fresh privacy concerns (The Guardian)
- Facebook Places & Privacy: Both Real & Overblown Concerns (ReadWriteWeb)
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