Archived entries for augmented reality

3D Mapping – Latest and Greatest Trend

This year 2010 The Astrological Clock in Prague turned 600! Highest resolution HD projectors, each 5000×1200 were used to project animated videos on the clock: “…how the tower is being being built, torn down, rebuilt, and peeled away to show its internal mechanisms and the famous animated figures, as well as various events in the clock’s history.” How was it done? “The main objective is to use projections tailored to the selected surface or object to shatter the viewer’s perception of perspective. The projector allows bending and highlighting any shape, line or space. A suggestive play of light on a physical object creates a new dimension and changes the perception of a seemingly ordinary object”

Augmented Reality Opportunities

Think of hundreds of ideas on how to turn a standard webcam into an input device that translates user’s motions in front of the camera into data that casual Flash games can utilize. Rather than using a mouse or keyboard to play the game, user is actually IN the game itself and is using her motions to: Try on dresses; Cook; Pick shoes from shelve; Play a game with any kind of content. Once she’s done (won, lost, bought, any kind of conversion…) she uploads the video clip or a photo to the Facebook, or Tweets about it (of course, it’s branded…) – WOW! Game On, Augmented Reality! Game On! Read More from Zugara.com – very smart user engagement ideas!

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