Alla Gringaus

Select the cause, match your concern

to the right issue

&peace, startup to watch out

You’ll be able to easily make a difference by ‘click-to-donate’ button just like you click Tweet This, or, Read It Later, or, Pin It, you’ll make a donation, share it with friends – all takes a few seconds. Brilliant combination of Recommendation Engine concept (trust your friends’ choices) and the best functions of social networks such as Facebook, Twitter and Pinterest.

There will be a dedicated &peace website, where you’ll be able to sign in with your Facebook details to connect with friends, see what issues they support and share your own donating activity. The site will also host information about the &peace sponsors, how much they have given and where.  Read further on &peace blog

• Any company, big/small, local/global can become an &peace sponsor
• Companies get to select the causes they want to give to, matching their concerns to the right issues
• &peace acts as a platform for companies to communicate their corporate social responsibility (CSR).
• Every click on the ‘Peace’ button is added to a counter on the company’s &peace profile page.
• On the &peace site, users can check CSR profiles to see which companies align with their own concerns.
• They can then make informed decisions about what brands they want to buy and support.

How to change the world in 5 seconds: A smarter way to help good causes from &peace on Vimeo.

Clay Shirky: Why SOPA is a bad idea

Google+ is about your circles

Bye-bye Myspace

Is social media *really* overrated?

Checkout The Webby Debates with Paul Carr, columnist from Techcrunch, and Gary Vaynerchuk, the founder of WineLibraryTV.com. In the summer of 2010, Paul did a fascinating “shut down” dumping a social media scene: “..quit Facebook, Linkedin, Foursquare, Blippy, Yammer, Dopplr and every other social network other than Twitter. But then I added Twitter to the list – deleting my 10,000+ follower account and returning to more traditional blogging – and suddenly all (social media) hell broke loose.“… It’s alright, because a few months later, Paul made a triumphant return, at least to Twitter – [So, I’m Back On Twitter. Addiction Is A Hell Of A Thing].

The Webby Debates presented by Aquent: Social Media is Overrated